client relationship marketing

A management philosophy and a software system that allows a ##1.21## ##1.22## to keep track of every interaction with current and past ##57.1## ##57.2## ##57.3## - abbreviated as "CRM". The process of tracking and organizing information on every action, transaction, phone call, eMail or other. with regards to every client, which allows the [1.21/1.22] to better identify, acquire, retain and develop ##57.4## ##57.5##. CRM helps firms improve their quality of service, track the trends of [57.4/57.5] and enhance loyalty. CRM is often associated with big data.