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MarketingIn this ##0.3## development plan, "marketing" is referred to as the overall promotional and sales activities that a ##0.3## conducts in order to manage (plan, execute and control) its commercial offer. Based on the root A | C | E | R | T, marketing is largely about how to CATER to needs while rarely intending to CREATe needs. To do so, a marketer must know how to REACT in the market after being able to TRACE the strengths of an offer.
The study of marketing is part of a behavioral science that seeks to understand why and how people buy products and services or even buy into experiences and ideologies. As a subtle example, why does it seem that the car drives better just after driving away from a carwash service?