Marketing concerns (examples)

Motto: Actions speak louder than words

Human resources (HR) concerns

Motto: Different beautiful flowers make a wonderful bouquet

DEI, general

To use DEI common vocabulary to avoid misunderstandings among [2.992], "sales[2.03]" and [3.01/3.02] clients.

("sales[2.03]" only if 2.03 was activated)

To consider adding DEI values to the existing [1.21/1.22] values.

To align [1.21/1.22] declarations and promises with DEI delivery. Referring also to[11.81/11.82] social responsibility.

To prepare an in-house HR DEI program (plan, execute and control it) by treating candidates, [2.992] and former [2.992] as theinternal clients (potential, actual and loyal).

To prove transparency and involve [2.992].

To involve DEI in the so-called "[1.21/1.22] culture".

Diversity

To accommodate 'diversity' among [3.01/3.02] "sales[2.03] and" clients in order to better cater to their needs while improving communication with them.

("sales[2.03] and" only if 2.03 was activated)

> Diversified teams tend to be more creative!

The presence of heterogeneous population among the [2.992] of a [1.21/1.22] while supporting underrepresented ones.

Equity

To support 'equity' by avoiding examples such as the controversial "pink tax" when women are paying more than men for the same offer (such as razors).

> Clients tend to favor any [1.21/1.22] that demonstrates equity (see Triple Bottom Line).

An approach that ensures that candidates and [2.992] have access to the same job opportunities and career plans.

Inclusion

To demonstrate 'inclusion' when communicating with [3.01/3.02] clients bymaking an effort to break stereotypes.

> Clients tend to share content and better identify themselves with such brands (seeTriple Bottom Line).

Means "the action of including or of being included within a group": the candidates and [2.992] to feel the sense of welcome. The [2.992] to witness belonging and value in their team as well as in the workplace, overall.