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DEI - diversity, equality, inclusion

One of those abbreviations that is more associated with larger corporations, but definitely is of concern to [0.3] stakeholders, mainly [2.992] and clients. "Diversity, equality, and inclusion" are expected social norms in many countries (see Woke Marketing), norms that involve human resources and marketing in any [0.3] that offers a workplace.

 

Table minus3 – DEI - diversity, equality, inclusion affecting [0.3] marketing and human resources

 

 

Marketing concerns (examples)

Motto: Actions speak louder than words

Human resources (HR) concerns

Motto: Different beautiful flowers make a wonderful bouquet

DEI, general

To use DEI common vocabulary to avoid misunderstandings among [2.992], "sales[2.03]" and [3.01/3.02] clients.

("sales[2.03]" only if 2.03 was activated)

To consider adding DEI values to the existing [1.21/1.22] values.

To align [1.21/1.22] declarations and promises with DEI delivery. Referring also to[11.81/11.82] social responsibility.

To prepare an in-house HR DEI program (plan, execute and control it) by treating candidates, [2.992] and former [2.992] as theinternal clients (potential, actual and loyal).

To prove transparency and involve [2.992].

To involve DEI in the so-called "[1.21/1.22] culture".

Diversity

To accommodate 'diversity' among [3.01/3.02] "sales[2.03] and" clients in order to better cater to their needs while improving communication with them.

("sales[2.03] and" only if 2.03 was activated)

> Diversified teams tend to be more creative!

The presence of heterogeneous population among the [2.992] of a [1.21/1.22] while supporting underrepresented ones.

Equity

To support 'equity' by avoiding examples such as the controversial "pink tax" when women are paying more than men for the same offer (such as razors).

> Clients tend to favor any [1.21/1.22] that demonstrates equity (see Triple Bottom Line).

An approach that ensures that candidates and [2.992] have access to the same job opportunities and career plans.

Inclusion

To demonstrate 'inclusion' when communicating with [3.01/3.02] clients bymaking an effort to break stereotypes.

> Clients tend to share content and better identify themselves with such brands (seeTriple Bottom Line).

Means "the action of including or of being included within a group": the candidates and [2.992] to feel the sense of welcome. The [2.992] to witness belonging and value in their team as well as in the workplace, overall.

 

Individual characteristics upon which differential treatment should not be based (non-discrimination grounds):

Gender, sexual orientation, disability, age, religion or belief, racial or ethnic origin

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Array
(
    [1.21] => company
    [0.41] => attachment
    [8.2] => 2 to 3   products and services
    [products and services:::6.3] => products and services
    [6.3] => products and services
    [1.276] => studio
    [logo] => 
    [1.25] => yes
    [7.2] => Yes
    [8.11] => Basic
    [6.7] => other companies (B2B)
    [7.03] => Israel as a whole
    [3.52] => percentage breakdown (with no nominal sales)
    [2.18] => I have an occupation that supports SME development. 	 For example, a consultant/ advisor, service provider, freelance or digital nomad.
    [0.2] => SMB (Small or Micro-size Business)
    [0.3] => SMB
    [1.22] => business
    [1.9] => dan
    [2] => abra
    [1] => M2go
    [1.7] => da@123.com
    [7.1] => China
    [0.43] => annex
    [1.24] => not yet
    [2.952] => employees
    [2.992] => employees
    [services:::6.2] => services
    [6.2] => services
    [6.12] => service
    [8.3] => 4 to 10  services products and services
    [1.274] => center
    [1.27] => center
    [1.26] => no
    [4.21] => rrrr
    [4.22] => rrr
    [7.3] => No
    [8.12] => Value
    [8.13] => Premium
    [6.6] => end users (B2C)
    [7.09] => a specific geographic area - localization (local language and culture) is rather      important for the marketing efforts of M2go.
    [7.05] => online
    [7.031] => yes
    [3.53] => tendency: high, low, in-between (called a "shoulder" month) or no activity month
    [4.35] => yes
    [4.45] => yes, why not a close person
    [9.01] => academic approach
    [9.02] => Time control
    [6.4] => yes
    [9.12] => no
    [7.14] => is satisfactory and consistent
    [9.111] => at an introductory level 
    [9.113] => 7
    [9.82] => no
    [9.29] => no
    [9.11] => yes
    [9.131] => www.m2gosite.com
    [9.15] => it generates some leads.
    [9.81] => yes
    [9.28] => yes
    [9.18] => jvjhvjvjj
    [3.01] => your
    [9.31] => yes
    [9.331] => https://facebook.com/mpn2go/
    [] => social networks contribute to generate some leads.
    [9.401] => yes
    [9.40] => snjkfbksbfk bsdsnjkfbksbfk bsdsnjkfbksbfk bsdsnjkfbksbfk bsdsnjkfbksbfk bsdsnjkfbksbfk bsdsnjkfbksbfk bsdsnjkfbksbfk bsdsnjkfbksbfk bsdsnjkf
    [9.51] => yes
    [9.511] => MoBileMpN
    [9.55] => this app generates some leads.
    [9.42] => no
    [9.41] => yes
)