Marketing plans & non-profit organization
A marketing plan must be adapted in advance to the type of activity being conducted, whether it’s a non-profit organization or a for-profit business.
In the world of non-profit organizations, we relate a marketing plan as a social marketing plan according to the principles of social marketing. Furthermore, a social marketing plan format for an existing non-profit includes few specifications that are irrelevant to a new non-profit.
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Or you can start with a short introduction to managing a non-profit?