Welcome to a guided marketing plan
 template

for an
existing business

>

at a
non-marketer level

>

where content is adapted to 
RIGHT-brain hemisphere

>

marketing plan
version
#1


0. Before you start your marketing plan                   

0.1 Fact sheet - Introducing your existing business
0.2 Executive summary of your marketing plan
>>
A preparatory video about business planning
>> A preparatory article about business planning

click to start your marketing Plan NOW



Part One: STRATEGIC PLANNING                                                                                     

1. Analysis of the current situation - past year

 

1.1.
Business trends analysis

1.2. Market analysis

1.3. Competitive analysis

1.4. Market segmentation

1.5. Marketing-mix

1.6. SWOT analysis

1.7. Positioning - analyzing perceptions

1.8. Sources of information

situation analysis > past year
> A n a l y s i s <


2. Marketing plan strategy & objectives - next year

 

2.1.
Marketing strategy

2.2. Desired market segmentation

2.3. Desired marketing-mix

2.4. TOWS-based objectives as a result of the SWOT

2.5. Position & perceptual gaps

2.6. Yearly sales forecast




marketing objectives > next year
> O b j e c t i v e s <

Part Two: ACTION PLAN                                                                                                       

3. Marketing action plan & budget - next year

 


3.1. Cooperative bodies 1+1>2

3.2. Maintaining marketing activities

3.3. Developing a new offer and its pricing

3.4. Promoting marketing activities

3.5. Enhancing service marketing principles

3.6. GANTT chart

3.7. Marketing budget


action plan > next year
> A c t i o n <

4. Control procedures - periodically

 


4.1. Control bodies - who?

4.2. Control tools - how?

4.3. Control by milestones - when?

4.4. Criteria of success - what?








control procedures > daily
> C o n t r o l <

5. After you end your marketing plan  
>> Marketing plan closure








My marketing Plan NOW



To download the above guideline as a one-page marketing plan template, click here

For ready-made marketing plan samples, click here