Analysis of the current situation
This is the opening chapter of a marketing plan that serves as a start-point before setting the marketing plan strategy and objectives for the upcoming year. By conducting a marketing situation analysis, including the following issues during the past year, we are able to take better marketing-oriented decisions next year.
For the equivalent videos of the above issues, please see video series number 1
For the equivalent presentations of the above issues, please see PPT series number 1
Analysing the current situation - start here!