control procedures

start control procedures

back to marketing budget

go to control bodies

end of control procedures


Marketing plan control procedures

This is the closing chapter of a marketing plan that serves as a guideline for control activities during
the upcoming year.

Some control procedures are quarterly, some are monthly, but it’s important to note that many of the control procedures of
a marketing plan are weekly or even daily.

By enhancing the following control standards, we are able to make better marketing-oriented decisions next year, especially when we start our next marketing plan by conducting a situation analysis.

control bodies = WHO?
4.1 control bodies

control tools = HOW?
4.2 control tools

control by milestones = WHEN?
4.3 control by milestones

criteria of success = WHAT?
4.4 criteria of success





Control procedures and criteria of success
- start here!