Taking inspiration from Franklin himself, we have compiled an easy-to-use, small and medium-sized business (SMB/ SME) development tool. Playing the role of any SME stakeholder, the user of this tool will be able to craft a personalized to-do list with selected marketing activities that should lead an existing SME towards commercial success.

This tool is not a magic wand that you can miraculously wave to yield bottom line results. Rather, this tool will guide you in doing it, or at least allow you to confirm that you are on the right track of handling marketing. This challenging 2022 venture is demonstrating a minimal viable service (MVS). Check it out.

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Array
(
    [1.21] => company
    [2.7] => more than 500
    [2.981] => peer
    [logo] => 57
    [photo] => 58
    [7.3] => no
    [9.15] => it generates some leads.
    [9.22] => no
    [5.5] => making decisions
    [10.1] => at a non-marketer level
    [2.3] => from 5 to 9
    [2.951] => employee
    [2.952] => employees
    [1.275] => private organization
    [2.19] => I have an interest in learning about meaningful marketing to SMEs from a 	 practitioner point of view (learning by doing). 	 For example, as professional development, educator, student or someone 	 acquiring general knowledge in that subject.
    [2.2] => from 2 to 4
    [2.961] => colleague
    [2.991] => colleague
    [1.272] => store
    [7.2] => yes
    [8.11] => Basic
    [6.4] => yes
    [7.14] => is satisfactory and consistent
    [9.12] => no
    [9.14] => it functions as the primary source of sales.
    [9.21] => yes
    [9.401] => yes
    [2.112] => co-owner (partner, stakeholder)
    [2.151] => sales & marketing (including customer service and communication)
    [2.143] => freelance, digital nomad
    [2.81] => you tend to believe that you are a very good manager
    [2.93] => yes
    [5.1] => planning
    [0.41] => attachment
    [2.5] => from 20 to 99
    [8.3] => 4 to 10 products services
    [0.1] => SME (Small or Micro-size Enterprise)
    [0.44] => appendix
    [2.04] => yes
    [2.972] => teammates
    [1.280] => clinic
    [6.7] => other companies (B2B)
    [7.02] => a specific area within United States
    [3.52] => percentage breakdown (with no nominal sales)
    [1.82] => one-woman-show
    [2.1] => I am the sole proprietor
    [2.962] => colleagues
    [services:::6.2] => services
    [6.2] => services
    [6.12] => service
    [8.2] => 2 to 3 products services
    [3.01] => your
    [3.02] => the
    [1.279] => dealership
    [1.25] => yes
    [8.12] => Value
    [7.03] => Israel as a whole
    [7.022] => a larger area beyond the close vicinity of STAR
    [7.15] => could be improved
    [9.16] => it serves solely to provide company business information.
    [2.152] => accounting & finance (including purchasing)
    [2.142] => service provider
    [2.83] => you could improve the way that you manage
    [1.91] => yes
    [1.94] => no
    [5.2] => executing
    [5.6] => taking actions
    [1.23] => yes
    [1.83] => one-human-show
    [7.031] => yes
    [7.021] => approximately a few kilometers of Yankel & Sons
    [3.53] => Option 3 - tendency: high, low, in-between (called a "shoulder" month) or no activity month
    [9.111] => at an introductory level
    [9.331] => f
    [9.52] => no
    [2.191] => you relate it to your professional development
    [5.81] => yes
    [0.2] => SMB (Small or Micro-size Business)
    [0.3] => SMB
    [1.22] => business
    [1.9] => Yankel
    [2] => Doodle
    [1] => Yankel & Sons
    [1.7] => yankel@sons.co
    [7.1] => Hungary
    [0.42] => reference
    [1.24] => not yet
    [2.6] => from 100 to 499
    [1.81] => one-man-show
    [2.05] => no
    [2.61] => 300
    [2.611] => 5
    [2.91] => 499
    [2.92] => 499
    [2.982] => peers
    [2.992] => peers
    [products:::6.1] => products
    [6.1] => products
    [6.11] => product
    [8.4] => more than 10 products services
    [ToolsNow2] => 0
    [1.278] => agency
    [1.27] => agency
    [1.26] => no
    [8.13] => Premium
    [6.6] => end users (B2C)
    [7.04] => international markets
    [7.032] => no
    [7.023] => none of the above
    [3.51] => Option 1 - total sales (nominal sales)
    [4.35] => yes
    [4.46] => no, not a close person
    [4.47] => close person
    [4.48] => close@person.com
    [9.011] => high quality
    [9.012] => int
    [6.5] => no
    [7.16] => must be improved!
    [9.112] => at an advanced level
    [9.113] => 7
    [10.24] => no
    [9.11] => yes
    [9.131] => www.y-d.com
    [9.132] => www.y-d2.com
    [9.17] => it is currently under development.
    [9.20] => no
    [9.82] => no
    [9.31] => yes
    [9.332] => tiktok
    [9.394] => opinion leader
    [9.392] => opinion leader
    [9.402] => no
    [9.40] => We are present in two networks
    [9.51] => yes
    [9.511] => YankelD
    [9.55] => this app generates some leads.
    [9.41] => yes
    [2.111] => owner
    [2.15a] => ownerco-owner (partner, stakeholder)owner
    [2.154] => ICT (information & communication technologies)
    [2.141] => consultant, advisor, mentor, coach
    [2.18] => consultant, advisor, mentor, coachservice providerfreelance, digital nomadconsultant
    [2.193] => you learn (collect) business knowledge
    [2.14] => learn
    [2.20] => working student
    [2.84] => you must improve the way that you manage
    [1.92] => no
    [4.31] => yes
    [1.93] => yes
    [2.94] => not yet
    [10.3] => 0
    [5.3] => controlling
    [5.4] => thinking critically
    [5.72] => 3
    [5.73] => 8
    [5.74] => 3
    [5.75] => 1
    [4.45] => let's contact a close person.
    [4.37] => close person
    [4.38] => close@person.info
    [2.03] => people
    [5.711] => 4
    [5.712] => 7
    [5.82] => no
    [10.2] => at an advanced marketing level
    [10.22] => no
    [] => pro support > pro@support.co
    [4] => offering short-term solutions
    [9] => user-friendly approach
    [9.01] => experience
    [9.02] => wow service
    [4.2] => be the leading choice for ski vacations
    [7.5] => transparency, family ethics
    [4.33] => John
    [4.34] => Consult
    [2.15] => I am directly involved within a SME.  	 For example, I have an ownership, managerial, business development, sales or              marketing responsibility, within a SME.
    [3.2] => November
    [3.3] => 2023
)