MarketingPlanNow

Home

ALL | A | B | C | D | E | F | G | H | I | J | K | L | M
N | O | P | Q | R | S | T | U | V | W | X | Y | Z

Direct marketing

A variety of initiatives that allow a ##1.21## ##1.22## to communicate with, sell directly to, and develop relationships with its existing and prospective target audiences. Such initiatives can be achieved by technological means, such as eMail, messenger, app (push notifications), SMS and MMS, or with more traditional practices, such as a face-to-face meetings, direct selling, door-to-door sales, phone (call center or telemarketing), or a posted letter (mailing). Most of these tools are part of what's called "face-to-face (F2F) channels".
Direct marketing is also referred to as "database marketing" (DMB) because it consists of activities that are often client database driven. DBM can be powered by client relationship marketing (CRM) software.
When a B2B ##1.21## ##1.22## has relied so far solely on intermediaries for its distribution and wants to reach the end users directly, this is called "direct to client" (D2C).
The main advantages of direct marketing is that it helps support client retention at a relatively low cost, and that tracking (see marketing ROI) is relatively straightforward. The main disadvantage is in its legal vulnerability, which changes depending on the local legal framework (see General Data Protection Regulations).
The main difference between direct and indirect marketing is that direct marketing is about contacting clients, while indirect is about contracting client outreach efforts to intermediary parties.

Back to the list

Array ( [1.21] => company [2.7] => more than 500 [2.981] => peer [logo] => 57 [photo] => 58 [7.3] => no [9.15] => it generates some leads. [9.22] => no [5.5] => making decisions [10.1] => at a non-marketer level [2.3] => from 5 to 9 [2.951] => employee [2.952] => employees [1.275] => private organization [2.19] => I have an interest in learning about meaningful marketing to SMEs from a practitioner point of view (learning by doing). For example, as professional development, educator, student or someone acquiring general knowledge in that subject. [2.2] => from 2 to 4 [2.961] => colleague [2.991] => colleague [1.272] => store [7.2] => yes [8.11] => Basic [6.4] => yes [7.14] => is satisfactory and consistent [9.12] => no [9.14] => it functions as the primary source of sales. [9.21] => yes [9.401] => yes [2.112] => co-owner (partner, stakeholder) [2.151] => sales & marketing (including customer service and communication) [2.143] => freelance, digital nomad [2.81] => you tend to believe that you are a very good manager [2.93] => yes [5.1] => planning [0.41] => attachment [2.5] => from 20 to 99 [8.3] => 4 to 10 products services [0.1] => SME (Small or Micro-size Enterprise) [0.44] => appendix [2.04] => yes [2.972] => teammates [1.280] => clinic [6.7] => other companies (B2B) [7.02] => a specific area within United States [3.52] => percentage breakdown (with no nominal sales) [1.82] => one-woman-show [2.1] => I am the sole proprietor [2.962] => colleagues [services:::6.2] => services [6.2] => services [6.12] => service [8.2] => 2 to 3 products services [3.01] => your [3.02] => the [1.279] => dealership [1.25] => yes [8.12] => Value [7.03] => Israel as a whole [7.022] => a larger area beyond the close vicinity of STAR [7.15] => could be improved [9.16] => it serves solely to provide company business information. [2.152] => accounting & finance (including purchasing) [2.142] => service provider [2.83] => you could improve the way that you manage [1.91] => yes [1.94] => no [5.2] => executing [5.6] => taking actions [1.23] => yes [1.83] => one-human-show [7.031] => yes [7.021] => approximately a few kilometers of Yankel & Sons [3.53] => Option 3 - tendency: high, low, in-between (called a "shoulder" month) or no activity month [9.111] => at an introductory level [9.331] => f [9.52] => no [2.191] => you relate it to your professional development [5.81] => yes [0.2] => SMB (Small or Micro-size Business) [0.3] => SMB [1.22] => business [1.9] => Yankel [2] => Doodle [1] => Yankel & Sons [1.7] => yankel@sons.co [7.1] => Hungary [0.42] => reference [1.24] => not yet [2.6] => from 100 to 499 [1.81] => one-man-show [2.05] => no [2.61] => 300 [2.611] => 5 [2.91] => 499 [2.92] => 499 [2.982] => peers [2.992] => peers [products:::6.1] => products [6.1] => products [6.11] => product [8.4] => more than 10 products services [ToolsNow2] => 0 [1.278] => agency [1.27] => agency [1.26] => no [8.13] => Premium [6.6] => end users (B2C) [7.04] => international markets [7.032] => no [7.023] => none of the above [3.51] => Option 1 - total sales (nominal sales) [4.35] => yes [4.46] => no, not a close person [4.47] => close person [4.48] => close@person.com [9.011] => high quality [9.012] => int [6.5] => no [7.16] => must be improved! [9.112] => at an advanced level [9.113] => 7 [10.24] => no [9.11] => yes [9.131] => www.y-d.com [9.132] => www.y-d2.com [9.17] => it is currently under development. [9.20] => no [9.82] => no [9.31] => yes [9.332] => tiktok [9.394] => opinion leader [9.392] => opinion leader [9.402] => no [9.40] => We are present in two networks [9.51] => yes [9.511] => YankelD [9.55] => this app generates some leads. [9.41] => yes [2.111] => owner [2.15a] => ownerco-owner (partner, stakeholder)owner [2.154] => ICT (information & communication technologies) [2.141] => consultant, advisor, mentor, coach [2.18] => consultant, advisor, mentor, coachservice providerfreelance, digital nomadconsultant [2.193] => you learn (collect) business knowledge [2.14] => learn [2.20] => working student [2.84] => you must improve the way that you manage [1.92] => no [4.31] => yes [1.93] => yes [2.94] => not yet [10.3] => 0 [5.3] => controlling [5.4] => thinking critically [5.72] => 3 [5.73] => 8 [5.74] => 3 [5.75] => 1 [4.45] => let's contact a close person. [4.37] => close person [4.38] => close@person.info [2.03] => people [5.711] => 4 [5.712] => 7 [5.82] => no [10.2] => at an advanced marketing level [10.22] => no [] => pro support > pro@support.co [4] => offering short-term solutions [9] => user-friendly approach [9.01] => experience [9.02] => wow service [4.2] => be the leading choice for ski vacations [7.5] => transparency, family ethics [4.33] => John [4.34] => Consult [2.15] => I am directly involved within a SME. For example, I have an ownership, managerial, business development, sales or marketing responsibility, within a SME. [3.2] => November [3.3] => 2024 )