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dark social
Many tools and services offer [0.3]s to conduct social listening, mostly for free. The output of scanning and monitoring social media interactions can include insights about what people think and feel about a brand, and that is the fuel marketers need most. But if you think about it, there are two facts behind the downturn of "social listening". First, the legal and ethical governmental actions (example, GDPR in the European Union) and second, the invisibility of most digitalized social content. No analytics program can legally nor technically "listen" to social content which appears in eMails, instant messages (WhatsApp, SMS, LinkedIn messenger or other) and other apps. And what about a post to a story on Instagram or Snapchat? Because "social listening" is so limited, try small data instead.

DEI - diversity, equality, inclusion

One of those abbreviations that is more associated with larger corporations, but definitely is of concern to [0.3] stakeholders, mainly [2.992] and clients. "Diversity, equality, and inclusion" are expected social norms in many countries (see Woke Marketing), norms that involve human resources and marketing in any [0.3] that offers a workplace.

 

Table minus3 – DEI - diversity, equality, inclusion affecting [0.3] marketing and human resources

 

 

Marketing concerns (examples)

Motto: Actions speak louder than words

Human resources (HR) concerns

Motto: Different beautiful flowers make a wonderful bouquet

DEI, general

To use DEI common vocabulary to avoid misunderstandings among [2.992], "sales[2.03]" and [3.01/3.02] clients.

("sales[2.03]" only if 2.03 was activated)

To consider adding DEI values to the existing [1.21/1.22] values.

To align [1.21/1.22] declarations and promises with DEI delivery. Referring also to[11.81/11.82] social responsibility.

To prepare an in-house HR DEI program (plan, execute and control it) by treating candidates, [2.992] and former [2.992] as theinternal clients (potential, actual and loyal).

To prove transparency and involve [2.992].

To involve DEI in the so-called "[1.21/1.22] culture".

Diversity

To accommodate 'diversity' among [3.01/3.02] "sales[2.03] and" clients in order to better cater to their needs while improving communication with them.

("sales[2.03] and" only if 2.03 was activated)

> Diversified teams tend to be more creative!

The presence of heterogeneous population among the [2.992] of a [1.21/1.22] while supporting underrepresented ones.

Equity

To support 'equity' by avoiding examples such as the controversial "pink tax" when women are paying more than men for the same offer (such as razors).

> Clients tend to favor any [1.21/1.22] that demonstrates equity (see Triple Bottom Line).

An approach that ensures that candidates and [2.992] have access to the same job opportunities and career plans.

Inclusion

To demonstrate 'inclusion' when communicating with [3.01/3.02] clients bymaking an effort to break stereotypes.

> Clients tend to share content and better identify themselves with such brands (seeTriple Bottom Line).

Means "the action of including or of being included within a group": the candidates and [2.992] to feel the sense of welcome. The [2.992] to witness belonging and value in their team as well as in the workplace, overall.

 

Individual characteristics upon which differential treatment should not be based (non-discrimination grounds):

Gender, sexual orientation, disability, age, religion or belief, racial or ethnic origin

digital marketing
Digital marketing is known by various terms: internet marketing, eMarketing, online marketing, web marketing, and new media marketing. Digital marketing involves planning, executing and controlling promotional activities through various host options, including portals, websites, mini-sites, applications "such as ##9.511##" and others. Digital marketing includes mobile devices: smartphones, tablets, and others.

digital resources
Refers to the quantity (for example, number of individual users of a website), quality (for example, authenticity of a social network page), and interactivity of ##1.27## websites, referring sites and social network pages. Special attention is given to owned digital channels, such as a website, app, point of sale system, and client relationship marketing (CRM) system. Cybersecurity could be referred to as a digital resource, especially if such security is higher than common industry practice). Digital resources are part of marketing resources (also called "internet presence" or "web presence").

Direct marketing
A variety of initiatives that allow a ##1.21## ##1.22## to communicate with, sell directly to, and develop relationships with its existing and prospective target audiences. Such initiatives can be achieved by technological means, such as eMail, messenger, app (push notifications), SMS and MMS, or with more traditional practices, such as a face-to-face meetings, direct selling, door-to-door sales, phone (call center or telemarketing), or a posted letter (mailing). Most of these tools are part of what's called "face-to-face (F2F) channels".
Direct marketing is also referred to as "database marketing" (DMB) because it consists of activities that are often client database driven. DBM can be powered by client relationship marketing (CRM) software.
When a B2B ##1.21## ##1.22## has relied so far solely on intermediaries for its distribution and wants to reach the end users directly, this is called "direct to client" (D2C).
The main advantages of direct marketing is that it helps support client retention at a relatively low cost, and that tracking (see marketing ROI) is relatively straightforward. The main disadvantage is in its legal vulnerability, which changes depending on the local legal framework (see General Data Protection Regulations).
The main difference between direct and indirect marketing is that direct marketing is about contacting clients, while indirect is about contracting client outreach efforts to intermediary parties.




Array
(
    [1.21] => company
    [2.7] => more than 500
    [2.981] => peer
    [logo] => 57
    [photo] => 58
    [7.3] => no
    [9.15] => it generates some leads.
    [9.22] => no
    [5.5] => making decisions
    [10.1] => at a non-marketer level
    [2.3] => from 5 to 9
    [2.951] => employee
    [2.952] => employees
    [1.275] => private organization
    [2.19] => I have an interest in learning about meaningful marketing to SMEs from a 	 practitioner point of view (learning by doing). 	 For example, as professional development, educator, student or someone 	 acquiring general knowledge in that subject.
    [2.2] => from 2 to 4
    [2.961] => colleague
    [2.991] => colleague
    [1.272] => store
    [7.2] => yes
    [8.11] => Basic
    [6.4] => yes
    [7.14] => is satisfactory and consistent
    [9.12] => no
    [9.14] => it functions as the primary source of sales.
    [9.21] => yes
    [9.401] => yes
    [2.112] => co-owner (partner, stakeholder)
    [2.151] => sales & marketing (including customer service and communication)
    [2.143] => freelance, digital nomad
    [2.81] => you tend to believe that you are a very good manager
    [2.93] => yes
    [5.1] => planning
    [0.41] => attachment
    [2.5] => from 20 to 99
    [8.3] => 4 to 10 products services
    [0.1] => SME (Small or Micro-size Enterprise)
    [0.44] => appendix
    [2.04] => yes
    [2.972] => teammates
    [1.280] => clinic
    [6.7] => other companies (B2B)
    [7.02] => a specific area within United States
    [3.52] => percentage breakdown (with no nominal sales)
    [1.82] => one-woman-show
    [2.1] => I am the sole proprietor
    [2.962] => colleagues
    [services:::6.2] => services
    [6.2] => services
    [6.12] => service
    [8.2] => 2 to 3 products services
    [3.01] => your
    [3.02] => the
    [1.279] => dealership
    [1.25] => yes
    [8.12] => Value
    [7.03] => Israel as a whole
    [7.022] => a larger area beyond the close vicinity of STAR
    [7.15] => could be improved
    [9.16] => it serves solely to provide company business information.
    [2.152] => accounting & finance (including purchasing)
    [2.142] => service provider
    [2.83] => you could improve the way that you manage
    [1.91] => yes
    [1.94] => no
    [5.2] => executing
    [5.6] => taking actions
    [1.23] => yes
    [1.83] => one-human-show
    [7.031] => yes
    [7.021] => approximately a few kilometers of Yankel & Sons
    [3.53] => Option 3 - tendency: high, low, in-between (called a "shoulder" month) or no activity month
    [9.111] => at an introductory level
    [9.331] => f
    [9.52] => no
    [2.191] => you relate it to your professional development
    [5.81] => yes
    [0.2] => SMB (Small or Micro-size Business)
    [0.3] => SMB
    [1.22] => business
    [1.9] => Yankel
    [2] => Doodle
    [1] => Yankel & Sons
    [1.7] => yankel@sons.co
    [7.1] => Hungary
    [0.42] => reference
    [1.24] => not yet
    [2.6] => from 100 to 499
    [1.81] => one-man-show
    [2.05] => no
    [2.61] => 300
    [2.611] => 5
    [2.91] => 499
    [2.92] => 499
    [2.982] => peers
    [2.992] => peers
    [products:::6.1] => products
    [6.1] => products
    [6.11] => product
    [8.4] => more than 10 products services
    [ToolsNow2] => 0
    [1.278] => agency
    [1.27] => agency
    [1.26] => no
    [8.13] => Premium
    [6.6] => end users (B2C)
    [7.04] => international markets
    [7.032] => no
    [7.023] => none of the above
    [3.51] => Option 1 - total sales (nominal sales)
    [4.35] => yes
    [4.46] => no, not a close person
    [4.47] => close person
    [4.48] => close@person.com
    [9.011] => high quality
    [9.012] => int
    [6.5] => no
    [7.16] => must be improved!
    [9.112] => at an advanced level
    [9.113] => 7
    [10.24] => no
    [9.11] => yes
    [9.131] => www.y-d.com
    [9.132] => www.y-d2.com
    [9.17] => it is currently under development.
    [9.20] => no
    [9.82] => no
    [9.31] => yes
    [9.332] => tiktok
    [9.394] => opinion leader
    [9.392] => opinion leader
    [9.402] => no
    [9.40] => We are present in two networks
    [9.51] => yes
    [9.511] => YankelD
    [9.55] => this app generates some leads.
    [9.41] => yes
    [2.111] => owner
    [2.15a] => ownerco-owner (partner, stakeholder)owner
    [2.154] => ICT (information & communication technologies)
    [2.141] => consultant, advisor, mentor, coach
    [2.18] => consultant, advisor, mentor, coachservice providerfreelance, digital nomadconsultant
    [2.193] => you learn (collect) business knowledge
    [2.14] => learn
    [2.20] => working student
    [2.84] => you must improve the way that you manage
    [1.92] => no
    [4.31] => yes
    [1.93] => yes
    [2.94] => not yet
    [10.3] => 0
    [5.3] => controlling
    [5.4] => thinking critically
    [5.72] => 3
    [5.73] => 8
    [5.74] => 3
    [5.75] => 1
    [4.45] => let's contact a close person.
    [4.37] => close person
    [4.38] => close@person.info
    [2.03] => people
    [5.711] => 4
    [5.712] => 7
    [5.82] => no
    [10.2] => at an advanced marketing level
    [10.22] => no
    [] => pro support > pro@support.co
    [4] => offering short-term solutions
    [9] => user-friendly approach
    [9.01] => experience
    [9.02] => wow service
    [4.2] => be the leading choice for ski vacations
    [7.5] => transparency, family ethics
    [4.33] => John
    [4.34] => Consult
    [2.15] => I am directly involved within a SME.  	 For example, I have an ownership, managerial, business development, sales or              marketing responsibility, within a SME.
    [3.2] => December
    [3.3] => 2024
)