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DEI - diversity, equality, inclusion

One of those abbreviations that is more associated with larger corporations, but definitely is of concern to [0.3] stakeholders, mainly [2.992] and clients. "Diversity, equality, and inclusion" are expected social norms in many countries (see Woke Marketing), norms that involve human resources and marketing in any [0.3] that offers a workplace.

Table minus3 – DEI - diversity, equality, inclusion affecting [0.3] marketing and human resources

	Marketing concerns (examples) Motto: Actions speak louder than words	Human resources (HR) concerns Motto: Different beautiful flowers make a wonderful bouquet
DEI, general	To use DEI common vocabulary to avoid misunderstandings among [2.992], "sales[2.03]" and [3.01/3.02] clients. ("sales[2.03]" only if 2.03 was activated) To consider adding DEI values to the existing [1.21/1.22] values. To align [1.21/1.22] declarations and promises with DEI delivery. Referring also to[11.81/11.82] social responsibility.	To prepare an in-house HR DEI program (plan, execute and control it) by treating candidates, [2.992] and former [2.992] as theinternal clients (potential, actual and loyal). To prove transparency and involve [2.992]. To involve DEI in the so-called "[1.21/1.22] culture".
Diversity	To accommodate 'diversity' among [3.01/3.02] "sales[2.03] and" clients in order to better cater to their needs while improving communication with them. ("sales[2.03] and" only if 2.03 was activated) > Diversified teams tend to be more creative!	The presence of heterogeneous population among the [2.992] of a [1.21/1.22] while supporting underrepresented ones.
Equity	To support 'equity' by avoiding examples such as the controversial "pink tax" when women are paying more than men for the same offer (such as razors). > Clients tend to favor any [1.21/1.22] that demonstrates equity (see Triple Bottom Line).	An approach that ensures that candidates and [2.992] have access to the same job opportunities and career plans.
Inclusion	To demonstrate 'inclusion' when communicating with [3.01/3.02] clients bymaking an effort to break stereotypes. > Clients tend to share content and better identify themselves with such brands (seeTriple Bottom Line).	Means "the action of including or of being included within a group": the candidates and [2.992] to feel the sense of welcome. The [2.992] to witness belonging and value in their team as well as in the workplace, overall.

Individual characteristics upon which differential treatment should not be based (non-discrimination grounds):

Gender, sexual orientation, disability, age, religion or belief, racial or ethnic origin.

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Array ( [1.21] => company [2.7] => more than 500 [2.981] => peer [logo] => 57 [photo] => 58 [7.3] => no [9.15] => it generates some leads. [9.22] => no [5.5] => making decisions [10.1] => at a non-marketer level [2.3] => from 5 to 9 [2.951] => employee [2.952] => employees [1.275] => private organization [2.19] => I have an interest in learning about meaningful marketing to SMEs from a practitioner point of view (learning by doing). For example, as professional development, educator, student or someone acquiring general knowledge in that subject. [2.2] => from 2 to 4 [2.961] => colleague [2.991] => colleague [1.272] => store [7.2] => yes [8.11] => Basic [6.4] => yes [7.14] => is satisfactory and consistent [9.12] => no [9.14] => it functions as the primary source of sales. [9.21] => yes [9.401] => yes [2.112] => co-owner (partner, stakeholder) [2.151] => sales & marketing (including customer service and communication) [2.143] => freelance, digital nomad [2.81] => you tend to believe that you are a very good manager [2.93] => yes [5.1] => planning [0.41] => attachment [2.5] => from 20 to 99 [8.3] => 4 to 10 products services [0.1] => SME (Small or Micro-size Enterprise) [0.44] => appendix [2.04] => yes [2.972] => teammates [1.280] => clinic [6.7] => other companies (B2B) [7.02] => a specific area within United States [3.52] => percentage breakdown (with no nominal sales) [1.82] => one-woman-show [2.1] => I am the sole proprietor [2.962] => colleagues [services:::6.2] => services [6.2] => services [6.12] => service [8.2] => 2 to 3 products services [3.01] => your [3.02] => the [1.279] => dealership [1.25] => yes [8.12] => Value [7.03] => Israel as a whole [7.022] => a larger area beyond the close vicinity of STAR [7.15] => could be improved [9.16] => it serves solely to provide company business information. [2.152] => accounting & finance (including purchasing) [2.142] => service provider [2.83] => you could improve the way that you manage [1.91] => yes [1.94] => no [5.2] => executing [5.6] => taking actions [1.23] => yes [1.83] => one-human-show [7.031] => yes [7.021] => approximately a few kilometers of Yankel & Sons [3.53] => Option 3 - tendency: high, low, in-between (called a "shoulder" month) or no activity month [9.111] => at an introductory level [9.331] => f [9.52] => no [2.191] => you relate it to your professional development [5.81] => yes [0.2] => SMB (Small or Micro-size Business) [0.3] => SMB [1.22] => business [1.9] => Yankel [2] => Doodle [1] => Yankel & Sons [1.7] => yankel@sons.co [7.1] => Hungary [0.42] => reference [1.24] => not yet [2.6] => from 100 to 499 [1.81] => one-man-show [2.05] => no [2.61] => 300 [2.611] => 5 [2.91] => 499 [2.92] => 499 [2.982] => peers [2.992] => peers [products:::6.1] => products [6.1] => products [6.11] => product [8.4] => more than 10 products services [ToolsNow2] => 0 [1.278] => agency [1.27] => agency [1.26] => no [8.13] => Premium [6.6] => end users (B2C) [7.04] => international markets [7.032] => no [7.023] => none of the above [3.51] => Option 1 - total sales (nominal sales) [4.35] => yes [4.46] => no, not a close person [4.47] => close person [4.48] => close@person.com [9.011] => high quality [9.012] => int [6.5] => no [7.16] => must be improved! [9.112] => at an advanced level [9.113] => 7 [10.24] => no [9.11] => yes [9.131] => www.y-d.com [9.132] => www.y-d2.com [9.17] => it is currently under development. [9.20] => no [9.82] => no [9.31] => yes [9.332] => tiktok [9.394] => opinion leader [9.392] => opinion leader [9.402] => no [9.40] => We are present in two networks [9.51] => yes [9.511] => YankelD [9.55] => this app generates some leads. [9.41] => yes [2.111] => owner [2.15a] => ownerco-owner (partner, stakeholder)owner [2.154] => ICT (information & communication technologies) [2.141] => consultant, advisor, mentor, coach [2.18] => consultant, advisor, mentor, coachservice providerfreelance, digital nomadconsultant [2.193] => you learn (collect) business knowledge [2.14] => learn [2.20] => working student [2.84] => you must improve the way that you manage [1.92] => no [4.31] => yes [1.93] => yes [2.94] => not yet [10.3] => 0 [5.3] => controlling [5.4] => thinking critically [5.72] => 3 [5.73] => 8 [5.74] => 3 [5.75] => 1 [4.45] => let's contact a close person. [4.37] => close person [4.38] => close@person.info [2.03] => people [5.711] => 4 [5.712] => 7 [5.82] => no [10.2] => at an advanced marketing level [10.22] => no [] => pro support > pro@support.co [4] => offering short-term solutions [9] => user-friendly approach [9.01] => experience [9.02] => wow service [4.2] => be the leading choice for ski vacations [7.5] => transparency, family ethics [4.33] => John [4.34] => Consult [2.15] => I am directly involved within a SME. For example, I have an ownership, managerial, business development, sales or marketing responsibility, within a SME. [3.2] => November [3.3] => 2024 )