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Academic reference
Balanced Scorecard (Robert Kaplan and David Norton, 1992).

advanced level
A practical sales and marketing approach, supported by more advanced digital marketing vocabulary.

advanced marketing level
A practical sales and marketing approach supported by a basic theoretical background that is only a little longer than the non-marketer level option.

affiliate program
An affiliate program is an online third-party sales practice that is remunerated when an intermediary (the affiliate) fulfills the conditions agreed upon with a merchant (the online retailer or "eTailer"). Such conditions specify an action that is to be taken by the users (for example, clicking on a specific banner, submitting contact information, or buying online). There is an affiliate software dedicated to tracking and measuring performance, and paying referral fees accordingly - per click, per lead or per sale.

Array ( [1.21] => company [2.7] => more than 500 [2.981] => peer [logo] => 57 [photo] => 58 [7.3] => no [9.15] => it generates some leads. [9.22] => no [5.5] => making decisions [10.1] => at a non-marketer level [2.3] => from 5 to 9 [2.951] => employee [2.952] => employees [1.275] => private organization [2.19] => I have an interest in learning about meaningful marketing to SMEs from a practitioner point of view (learning by doing). For example, as professional development, educator, student or someone acquiring general knowledge in that subject. [2.2] => from 2 to 4 [2.961] => colleague [2.991] => colleague [1.272] => store [7.2] => yes [8.11] => Basic [6.4] => yes [7.14] => is satisfactory and consistent [9.12] => no [9.14] => it functions as the primary source of sales. [9.21] => yes [9.401] => yes [2.112] => co-owner (partner, stakeholder) [2.151] => sales & marketing (including customer service and communication) [2.143] => freelance, digital nomad [2.81] => you tend to believe that you are a very good manager [2.93] => yes [5.1] => planning [0.41] => attachment [2.5] => from 20 to 99 [8.3] => 4 to 10 products services [0.1] => SME (Small or Micro-size Enterprise) [0.44] => appendix [2.04] => yes [2.972] => teammates [1.280] => clinic [6.7] => other companies (B2B) [7.02] => a specific area within United States [3.52] => percentage breakdown (with no nominal sales) [1.82] => one-woman-show [2.1] => I am the sole proprietor [2.962] => colleagues [services:::6.2] => services [6.2] => services [6.12] => service [8.2] => 2 to 3 products services [3.01] => your [3.02] => the [1.279] => dealership [1.25] => yes [8.12] => Value [7.03] => Israel as a whole [7.022] => a larger area beyond the close vicinity of STAR [7.15] => could be improved [9.16] => it serves solely to provide company business information. [2.152] => accounting & finance (including purchasing) [2.142] => service provider [2.83] => you could improve the way that you manage [1.91] => yes [1.94] => no [5.2] => executing [5.6] => taking actions [1.23] => yes [1.83] => one-human-show [7.031] => yes [7.021] => approximately a few kilometers of Yankel & Sons [3.53] => Option 3 - tendency: high, low, in-between (called a "shoulder" month) or no activity month [9.111] => at an introductory level [9.331] => f [9.52] => no [2.191] => you relate it to your professional development [5.81] => yes [0.2] => SMB (Small or Micro-size Business) [0.3] => SMB [1.22] => business [1.9] => Yankel [2] => Doodle [1] => Yankel & Sons [1.7] => yankel@sons.co [7.1] => Hungary [0.42] => reference [1.24] => not yet [2.6] => from 100 to 499 [1.81] => one-man-show [2.05] => no [2.61] => 300 [2.611] => 5 [2.91] => 499 [2.92] => 499 [2.982] => peers [2.992] => peers [products:::6.1] => products [6.1] => products [6.11] => product [8.4] => more than 10 products services [ToolsNow2] => 0 [1.278] => agency [1.27] => agency [1.26] => no [8.13] => Premium [6.6] => end users (B2C) [7.04] => international markets [7.032] => no [7.023] => none of the above [3.51] => Option 1 - total sales (nominal sales) [4.35] => yes [4.46] => no, not a close person [4.47] => close person [4.48] => close@person.com [9.011] => high quality [9.012] => int [6.5] => no [7.16] => must be improved! [9.112] => at an advanced level [9.113] => 7 [10.24] => no [9.11] => yes [9.131] => www.y-d.com [9.132] => www.y-d2.com [9.17] => it is currently under development. [9.20] => no [9.82] => no [9.31] => yes [9.332] => tiktok [9.394] => opinion leader [9.392] => opinion leader [9.402] => no [9.40] => We are present in two networks [9.51] => yes [9.511] => YankelD [9.55] => this app generates some leads. [9.41] => yes [2.111] => owner [2.15a] => ownerco-owner (partner, stakeholder)owner [2.154] => ICT (information & communication technologies) [2.141] => consultant, advisor, mentor, coach [2.18] => consultant, advisor, mentor, coachservice providerfreelance, digital nomadconsultant [2.193] => you learn (collect) business knowledge [2.14] => learn [2.20] => working student [2.84] => you must improve the way that you manage [1.92] => no [4.31] => yes [1.93] => yes [2.94] => not yet [10.3] => 0 [5.3] => controlling [5.4] => thinking critically [5.72] => 3 [5.73] => 8 [5.74] => 3 [5.75] => 1 [4.45] => let's contact a close person. [4.37] => close person [4.38] => close@person.info [2.03] => people [5.711] => 4 [5.712] => 7 [5.82] => no [10.2] => at an advanced marketing level [10.22] => no [] => pro support > pro@support.co [4] => offering short-term solutions [9] => user-friendly approach [9.01] => experience [9.02] => wow service [4.2] => be the leading choice for ski vacations [7.5] => transparency, family ethics [4.33] => John [4.34] => Consult [2.15] => I am directly involved within a SME. For example, I have an ownership, managerial, business development, sales or marketing responsibility, within a SME. [3.2] => November [3.3] => 2024 )