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Stands for Business-to-Business: interacting commercially with other business entities, serving as intermediaries and to reach the clients as end users. Simply put "B to B" or "B2B marketing". In this [0.3] development tool, the term "clients" represents B2B partners (also called indirect marketing, "B2B2C", "channel partners" or "sales channels").
Stands for Business to Client: interacting commercially directly with the clients as end users without any commercial intermediary. Simply put "B to C" or "B2C marketing" (also called direct marketing).
The balanced scorecard is a management reporting tool that allows its users to better balance the follow-up between financial and non-financial performance, in correlation with the vision and the corporate strategy (which is why the word "balanced" is a part of its name). For example, when a manager comes back from vacation, he or she should initially seek the main balanced scorecard metrics. Such a tailor-made report is comprised of a series of the most important indicators (Key Performance Indicators or KPI's) for the [1.27] in "four" fields: finance, learning & growth, clients and business processes. Beyond the indicators, the balanced scorecard represents a systematic tool that should be continuously adjusted by its users (also called the "dashboard" or "deck"). Academic reference : Balanced Scorecard (Robert Kaplan and David Norton, 1992).
A commodity product that often responds to a basic need at an economic price. Such products require little or no thought before purchase and are perceived to have a low level of differentiation. Sometimes, the purchase of such a product is based on an unplanned decision (such as an impulsive purchase of a cold beverage on a hot day).
A basic service that often responds to a basic need at an accessible price. Such a service requires little or no thought before purchase and tends to be perceived as having a low level of differentiation among one service provider to another (such as between providers of Wi-Fi connectivity).
A shorter version for "business development".
People who tend to be more creative, intuitive and emotional, in comparison to those who seem to be more analytical, logical and rational (the left-brained people). Every person constantly uses both brain hemispheres. However, if you rely more on your right hemisphere, there are a myriad of effects. For example, at a school, it is likely that a right-brained person prefers courses, such as humanities (expressing words), rather than sciences (calculating values).
A business plan is a holistic document integrating planning, execution, and control of several complementing professional disciplines: finance, operations, human resources, information technology, legal, and marketing. Each discipline represents a plan by itself: financial plan, operations plan or other, and serves as a subsection of the business plan. The integrated sections indicate the viability of a new venture or a revised business model to succeed (also known as "B-Plan").