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B2B
Stands for Business-to-Business: interacting commercially with other business entities, serving as intermediaries and to reach the clients as end users. Simply put "B to B" or "B2B marketing". In this [0.3] development tool, the term "clients" represents B2B partners (also called indirect marketing, "B2B2C", "channel partners" or "sales channels").

B2C
Stands for Business to Client: interacting commercially directly with the clients as end users without any commercial intermediary. Simply put "B to C" or "B2C marketing" (also called direct marketing).

balanced scorecard
The balanced scorecard is a management reporting tool that allows its users to better balance the follow-up between financial and non-financial performance, in correlation with the vision and the corporate strategy (which is why the word "balanced" is a part of its name). For example, when a manager comes back from vacation, he or she should initially seek the main balanced scorecard metrics. Such a tailor-made report is comprised of a series of the most important indicators (Key Performance Indicators or KPI's) for the [1.27] in "four" fields: finance, learning & growth, clients and business processes. Beyond the indicators, the balanced scorecard represents a systematic tool that should be continuously adjusted by its users (also called the "dashboard" or "deck"). Academic reference :  Balanced Scorecard (Robert Kaplan and David Norton, 1992).

Basic
A commodity product that often responds to a basic need at an economic price. Such products require little or no thought before purchase and are perceived to have a low level of differentiation. Sometimes, the purchase of such a product is based on an unplanned decision (such as an impulsive purchase of a cold beverage on a hot day).

A basic service that often responds to a basic need at an accessible price. Such a service requires little or no thought before purchase and tends to be perceived as having  a low level of differentiation among one service provider to another (such as between providers of Wi-Fi connectivity).

biz dev
A shorter version for "business development".

brained person
People who tend to be more creative, intuitive and emotional, in comparison to those who seem to be more analytical, logical and rational (the left-brained people). Every person constantly uses both brain hemispheres. However, if you rely more on your right hemisphere, there are a myriad of effects. For example, at a school, it is likely that a right-brained person prefers courses, such as humanities (expressing words), rather than sciences (calculating values).

business plan
A business plan is a holistic document integrating planning, execution, and control of several complementing professional disciplines: finance, operations, human resources, information technology, legal, and marketing. Each discipline represents a plan by itself: financial plan, operations plan or other, and serves as a subsection of the business plan. The integrated sections indicate the viability of a new venture or a revised business model to succeed (also known as "B-Plan").




Array
(
    [1.21] => company
    [2.7] => more than 500
    [2.981] => peer
    [logo] => 57
    [photo] => 58
    [7.3] => no
    [9.15] => it generates some leads.
    [9.22] => no
    [5.5] => making decisions
    [10.1] => at a non-marketer level
    [2.3] => from 5 to 9
    [2.951] => employee
    [2.952] => employees
    [1.275] => private organization
    [2.19] => I have an interest in learning about meaningful marketing to SMEs from a 	 practitioner point of view (learning by doing). 	 For example, as professional development, educator, student or someone 	 acquiring general knowledge in that subject.
    [2.2] => from 2 to 4
    [2.961] => colleague
    [2.991] => colleague
    [1.272] => store
    [7.2] => yes
    [8.11] => Basic
    [6.4] => yes
    [7.14] => is satisfactory and consistent
    [9.12] => no
    [9.14] => it functions as the primary source of sales.
    [9.21] => yes
    [9.401] => yes
    [2.112] => co-owner (partner, stakeholder)
    [2.151] => sales & marketing (including customer service and communication)
    [2.143] => freelance, digital nomad
    [2.81] => you tend to believe that you are a very good manager
    [2.93] => yes
    [5.1] => planning
    [0.41] => attachment
    [2.5] => from 20 to 99
    [8.3] => 4 to 10 products services
    [0.1] => SME (Small or Micro-size Enterprise)
    [0.44] => appendix
    [2.04] => yes
    [2.972] => teammates
    [1.280] => clinic
    [6.7] => other companies (B2B)
    [7.02] => a specific area within United States
    [3.52] => percentage breakdown (with no nominal sales)
    [1.82] => one-woman-show
    [2.1] => I am the sole proprietor
    [2.962] => colleagues
    [services:::6.2] => services
    [6.2] => services
    [6.12] => service
    [8.2] => 2 to 3 products services
    [3.01] => your
    [3.02] => the
    [1.279] => dealership
    [1.25] => yes
    [8.12] => Value
    [7.03] => Israel as a whole
    [7.022] => a larger area beyond the close vicinity of STAR
    [7.15] => could be improved
    [9.16] => it serves solely to provide company business information.
    [2.152] => accounting & finance (including purchasing)
    [2.142] => service provider
    [2.83] => you could improve the way that you manage
    [1.91] => yes
    [1.94] => no
    [5.2] => executing
    [5.6] => taking actions
    [1.23] => yes
    [1.83] => one-human-show
    [7.031] => yes
    [7.021] => approximately a few kilometers of Yankel & Sons
    [3.53] => Option 3 - tendency: high, low, in-between (called a "shoulder" month) or no activity month
    [9.111] => at an introductory level
    [9.331] => f
    [9.52] => no
    [2.191] => you relate it to your professional development
    [5.81] => yes
    [0.2] => SMB (Small or Micro-size Business)
    [0.3] => SMB
    [1.22] => business
    [1.9] => Yankel
    [2] => Doodle
    [1] => Yankel & Sons
    [1.7] => yankel@sons.co
    [7.1] => Hungary
    [0.42] => reference
    [1.24] => not yet
    [2.6] => from 100 to 499
    [1.81] => one-man-show
    [2.05] => no
    [2.61] => 300
    [2.611] => 5
    [2.91] => 499
    [2.92] => 499
    [2.982] => peers
    [2.992] => peers
    [products:::6.1] => products
    [6.1] => products
    [6.11] => product
    [8.4] => more than 10 products services
    [ToolsNow2] => 0
    [1.278] => agency
    [1.27] => agency
    [1.26] => no
    [8.13] => Premium
    [6.6] => end users (B2C)
    [7.04] => international markets
    [7.032] => no
    [7.023] => none of the above
    [3.51] => Option 1 - total sales (nominal sales)
    [4.35] => yes
    [4.46] => no, not a close person
    [4.47] => close person
    [4.48] => close@person.com
    [9.011] => high quality
    [9.012] => int
    [6.5] => no
    [7.16] => must be improved!
    [9.112] => at an advanced level
    [9.113] => 7
    [10.24] => no
    [9.11] => yes
    [9.131] => www.y-d.com
    [9.132] => www.y-d2.com
    [9.17] => it is currently under development.
    [9.20] => no
    [9.82] => no
    [9.31] => yes
    [9.332] => tiktok
    [9.394] => opinion leader
    [9.392] => opinion leader
    [9.402] => no
    [9.40] => We are present in two networks
    [9.51] => yes
    [9.511] => YankelD
    [9.55] => this app generates some leads.
    [9.41] => yes
    [2.111] => owner
    [2.15a] => ownerco-owner (partner, stakeholder)owner
    [2.154] => ICT (information & communication technologies)
    [2.141] => consultant, advisor, mentor, coach
    [2.18] => consultant, advisor, mentor, coachservice providerfreelance, digital nomadconsultant
    [2.193] => you learn (collect) business knowledge
    [2.14] => learn
    [2.20] => working student
    [2.84] => you must improve the way that you manage
    [1.92] => no
    [4.31] => yes
    [1.93] => yes
    [2.94] => not yet
    [10.3] => 0
    [5.3] => controlling
    [5.4] => thinking critically
    [5.72] => 3
    [5.73] => 8
    [5.74] => 3
    [5.75] => 1
    [4.45] => let's contact a close person.
    [4.37] => close person
    [4.38] => close@person.info
    [2.03] => people
    [5.711] => 4
    [5.712] => 7
    [5.82] => no
    [10.2] => at an advanced marketing level
    [10.22] => no
    [] => pro support > pro@support.co
    [4] => offering short-term solutions
    [9] => user-friendly approach
    [9.01] => experience
    [9.02] => wow service
    [4.2] => be the leading choice for ski vacations
    [7.5] => transparency, family ethics
    [4.33] => John
    [4.34] => Consult
    [2.15] => I am directly involved within a SME.  	 For example, I have an ownership, managerial, business development, sales or              marketing responsibility, within a SME.
    [3.2] => June
    [3.3] => 2024
)