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indirect marketing
Commercial initiatives made indirectly between a ##1.21## ##1.22## and its ##57.1## ##57.2## ##57.3## or ##57.4## ##57.5## through involving a paid "third" party. Referred to as B2B marketing, it consists of activities that rely on intermediaries who are likely contracted to sell to end users. This is not to be confused with tasks that are outsourced to a service provider or are being handled by a contractor or subcontractor that does not serve as a sales intermediary.The main advantages of indirect marketing are that it reaches a larger span of clients and it is rather straightforward to track its marketing ROI. The main disadvantage of indirect marketing is the loss of direct contact with the end user (the real clients) and an increased dependency on intermediaries.