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social networks analytics
A tool that unveils quantitative indicators that discover patterns and trends in the performance of a specific social media. This is useful for managers who want to better manage the effectiveness of a social network. The leading tool, which is provided by Facebook, is called "Insights" or "Facebook Insights".

social responsibility
This is the title for a long-term investment in transparent standards that demonstrates ##1.21## ##1.22## values "(such as "##7.51##" and "##7.52##")") and social impact towards the community and environment in which it operates. For example, Fairtrade principles, DEI - diversity, equality, inclusion and a triple bottom line (TBL). Even a ##0.3## can aim to improve the way it treats ##2.992##, clients, business partners, and its surrounding community. In return, such ##0.3##s often report an increase in loyalty and brand awareness. Demonstrating an authentic approach towards social responsibilities tends to pay off economically (in terms of profitability ratios) and socially (in terms of community relations), and thus is referred to as a "second bottom line".

social sales
A soft sale approach that is conducted by engaging with potential and existing clients by providing and sharing qualitative content and insight through social networks.

third-party sites
Online content under Amazon, eBay, Groupon or any other domain name that is registered, administered and controlled by entities other than [1]. Such sites and platforms belong to retailers (or "eTailers"), and may include affiliate programs, but not social networks.

vision
A brief description of ##3.01## ##3.02## ##1.27##'s aspirations, without using dates and numbers, and where it is ideally heading in the longer run, summarized in one sentence (also called the "vision statement" or the "raison d'être" of the ##1.27##).

website analytics
A tool that unveils quantitative indicators that allow you to discover patterns and trends to better manage the efficiency of a website. The leading tool is provided by Google and is called "Analytics" or "Google Analytics". It became a generic term for most site analytics' tools.

woke marketing
The word "woke", a slang term used originally by African Americans for "awake", made its breakthrough during the Black Lives Matter movement in the United States back in 2013, and representing the concept of "social awareness". The term is broadly used to describe anyone who is active and up-to-date with social and political issues. This can be conducted through social networks, all the way to influencing civil rights laws. “Stay woke” is a term of caution meaning “stay sharp and be careful - watch out for injustice”. "Woke marketing" is the name of the approach used for a ##1.21## ##1.22## to manage its commercial activities in tune with this social trend.
[xxx]

The management concept of ##11.81## ##11.82## social responsibility and its derivation of "Cause Marketing" refers to marketing programs by for-profit brands based around a social or charitable cause (see triple bottom line). Such social change activities became popular among larger corporations due to social responsibility legislation. Despite the more authentic socially-related activities run by [0.3]s within their intimates and communities, the impression of the general public is that certain brands do not actually practice what they officially preach. This is called greenwashing.

This is why the criticizing approach of “Woke washing” came about. "Woke washing" means running over ethical values under the guide of marketing communication just to gain points for being, apparently, socially awake ("woke"). "Woke washing" promotes the unveiling of the real ##1.21## ##1.22## intentions behind social marketing messages, which are often about increasing its own profits.

Finally, the constructive concept of "Woke marketing" means that any ##1.21## ##1.22## should be committed to social change by communicating to their targeted audience a genuine, win-win message: "Stay sharp and support authentic brands and ##0.3##s that prove a clear moral purpose".

Сonfidentiality agreement
A Non-Disclosure Agreement (NDA) that legally forbids revealing any content of your marketing plan to another party.


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Array
(
    [1.21] => company
    [2.7] => more than 500
    [2.981] => peer
    [logo] => 57
    [photo] => 58
    [7.3] => no
    [9.15] => it generates some leads.
    [9.22] => no
    [5.5] => making decisions
    [10.1] => at a non-marketer level
    [2.3] => from 5 to 9
    [2.951] => employee
    [2.952] => employees
    [1.275] => private organization
    [2.19] => I have an interest in learning about meaningful marketing to SMEs from a 	 practitioner point of view (learning by doing). 	 For example, as professional development, educator, student or someone 	 acquiring general knowledge in that subject.
    [2.2] => from 2 to 4
    [2.961] => colleague
    [2.991] => colleague
    [1.272] => store
    [7.2] => yes
    [8.11] => Basic
    [6.4] => yes
    [7.14] => is satisfactory and consistent
    [9.12] => no
    [9.14] => it functions as the primary source of sales.
    [9.21] => yes
    [9.401] => yes
    [2.112] => co-owner (partner, stakeholder)
    [2.151] => sales & marketing (including customer service and communication)
    [2.143] => freelance, digital nomad
    [2.81] => you tend to believe that you are a very good manager
    [2.93] => yes
    [5.1] => planning
    [0.41] => attachment
    [2.5] => from 20 to 99
    [8.3] => 4 to 10 products services
    [0.1] => SME (Small or Micro-size Enterprise)
    [0.44] => appendix
    [2.04] => yes
    [2.972] => teammates
    [1.280] => clinic
    [6.7] => other companies (B2B)
    [7.02] => a specific area within United States
    [3.52] => percentage breakdown (with no nominal sales)
    [1.82] => one-woman-show
    [2.1] => I am the sole proprietor
    [2.962] => colleagues
    [services:::6.2] => services
    [6.2] => services
    [6.12] => service
    [8.2] => 2 to 3 products services
    [3.01] => your
    [3.02] => the
    [1.279] => dealership
    [1.25] => yes
    [8.12] => Value
    [7.03] => Israel as a whole
    [7.022] => a larger area beyond the close vicinity of STAR
    [7.15] => could be improved
    [9.16] => it serves solely to provide company business information.
    [2.152] => accounting & finance (including purchasing)
    [2.142] => service provider
    [2.83] => you could improve the way that you manage
    [1.91] => yes
    [1.94] => no
    [5.2] => executing
    [5.6] => taking actions
    [1.23] => yes
    [1.83] => one-human-show
    [7.031] => yes
    [7.021] => approximately a few kilometers of Yankel & Sons
    [3.53] => Option 3 - tendency: high, low, in-between (called a "shoulder" month) or no activity month
    [9.111] => at an introductory level
    [9.331] => f
    [9.52] => no
    [2.191] => you relate it to your professional development
    [5.81] => yes
    [0.2] => SMB (Small or Micro-size Business)
    [0.3] => SMB
    [1.22] => business
    [1.9] => Yankel
    [2] => Doodle
    [1] => Yankel & Sons
    [1.7] => yankel@sons.co
    [7.1] => Hungary
    [0.42] => reference
    [1.24] => not yet
    [2.6] => from 100 to 499
    [1.81] => one-man-show
    [2.05] => no
    [2.61] => 300
    [2.611] => 5
    [2.91] => 499
    [2.92] => 499
    [2.982] => peers
    [2.992] => peers
    [products:::6.1] => products
    [6.1] => products
    [6.11] => product
    [8.4] => more than 10 products services
    [ToolsNow2] => 0
    [1.278] => agency
    [1.27] => agency
    [1.26] => no
    [8.13] => Premium
    [6.6] => end users (B2C)
    [7.04] => international markets
    [7.032] => no
    [7.023] => none of the above
    [3.51] => Option 1 - total sales (nominal sales)
    [4.35] => yes
    [4.46] => no, not a close person
    [4.47] => close person
    [4.48] => close@person.com
    [9.011] => high quality
    [9.012] => int
    [6.5] => no
    [7.16] => must be improved!
    [9.112] => at an advanced level
    [9.113] => 7
    [10.24] => no
    [9.11] => yes
    [9.131] => www.y-d.com
    [9.132] => www.y-d2.com
    [9.17] => it is currently under development.
    [9.20] => no
    [9.82] => no
    [9.31] => yes
    [9.332] => tiktok
    [9.394] => opinion leader
    [9.392] => opinion leader
    [9.402] => no
    [9.40] => We are present in two networks
    [9.51] => yes
    [9.511] => YankelD
    [9.55] => this app generates some leads.
    [9.41] => yes
    [2.111] => owner
    [2.15a] => ownerco-owner (partner, stakeholder)owner
    [2.154] => ICT (information & communication technologies)
    [2.141] => consultant, advisor, mentor, coach
    [2.18] => consultant, advisor, mentor, coachservice providerfreelance, digital nomadconsultant
    [2.193] => you learn (collect) business knowledge
    [2.14] => learn
    [2.20] => working student
    [2.84] => you must improve the way that you manage
    [1.92] => no
    [4.31] => yes
    [1.93] => yes
    [2.94] => not yet
    [10.3] => 0
    [5.3] => controlling
    [5.4] => thinking critically
    [5.72] => 3
    [5.73] => 8
    [5.74] => 3
    [5.75] => 1
    [4.45] => let's contact a close person.
    [4.37] => close person
    [4.38] => close@person.info
    [2.03] => people
    [5.711] => 4
    [5.712] => 7
    [5.82] => no
    [10.2] => at an advanced marketing level
    [10.22] => no
    [] => pro support > pro@support.co
    [4] => offering short-term solutions
    [9] => user-friendly approach
    [9.01] => experience
    [9.02] => wow service
    [4.2] => be the leading choice for ski vacations
    [7.5] => transparency, family ethics
    [4.33] => John
    [4.34] => Consult
    [2.15] => I am directly involved within a SME.  	 For example, I have an ownership, managerial, business development, sales or              marketing responsibility, within a SME.
    [3.2] => February
    [3.3] => 2024
)