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digital resources

Refers to the quantity (for example, number of individual users of a website), quality (for example, authenticity of a social network page), and interactivity of ##1.27## websites, referring sites and social network pages. Special attention is given to owned digital channels, such as a website, app, point of sale system, and client relationship marketing (CRM) system. Cybersecurity could be referred to as a digital resource, especially if such security is higher than common industry practice). Digital resources are part of marketing resources (also called "internet presence" or "web presence").

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