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B2B
Stands for Business-to-Business: interacting commercially with other business entities, serving as intermediaries and to reach the clients as end users. Simply put "B to B" or "B2B marketing". In this [0.3] development tool, the term "clients" represents B2B partners (also called indirect marketing, "B2B2C", "channel partners" or "sales channels").

B2C
Stands for Business to Client: interacting commercially directly with the clients as end users without any commercial intermediary. Simply put "B to C" or "B2C marketing" (also called direct marketing).

balanced scorecard
The balanced scorecard is a management reporting tool that allows its users to better balance the follow-up between financial and non-financial performance, in correlation with the vision and the corporate strategy (which is why the word "balanced" is a part of its name). For example, when a manager comes back from vacation, he or she should initially seek the main balanced scorecard metrics. Such a tailor-made report is comprised of a series of the most important indicators (Key Performance Indicators or KPI's) for the [1.27] in "four" fields: finance, learning & growth, clients and business processes. Beyond the indicators, the balanced scorecard represents a systematic tool that should be continuously adjusted by its users (also called the "dashboard" or "deck").

Basic
< A commodity product that often responds to a basic need at an economic price. Such products require little or no thought before purchase and are perceived to have a low level of differentiation. Sometimes, the purchase of such a product is based on an unplanned decision (such as an impulsive purchase of a cold beverage on a hot day). >

< A basic service that often responds to a basic need at an accessible price. Such a service requires little or no thought before purchase and tends to be perceived as having  a low level of differentiation among one service provider to another (such as between providers of Wi-Fi connectivity). >

biz dev
A shorter version for "business development".

brained person
People who tend to be more creative, intuitive and emotional, in comparison to those who seem to be more analytical, logical and rational (the left-brained people). Every person constantly uses both brain hemispheres. However, if you rely more on your right hemisphere, there are a myriad of effects. For example, at a school, it is likely that a right-brained person prefers courses, such as humanities (expressing words), rather than sciences (calculating values).




Array
(
    [1.21] => company
    [0.41] => attachment
    [8.2] => 2 to 3   products and services
    [products and services:::6.3] => products and services
    [6.3] => products and services
    [1.276] => studio
    [logo] => 
    [1.25] => yes
    [7.2] => Yes
    [8.11] => Basic
    [6.7] => other companies (B2B)
    [7.03] => Israel as a whole
    [3.52] => percentage breakdown (with no nominal sales)
    [2.18] => I have an occupation that supports SME development. 	 For example, a consultant/ advisor, service provider, freelance or digital nomad.
    [0.2] => SMB (Small or Micro-size Business)
    [0.3] => SMB
    [1.22] => business
    [1.9] => dan
    [2] => abra
    [1] => M2go
    [1.7] => da@123.com
    [7.1] => China
    [0.43] => annex
    [1.24] => not yet
    [2.952] => employees
    [2.992] => employees
    [services:::6.2] => services
    [6.2] => services
    [6.12] => service
    [8.3] => 4 to 10  services products and services
    [1.274] => center
    [1.27] => center
    [1.26] => no
    [4.21] => rrrr
    [4.22] => rrr
    [7.3] => No
    [8.12] => Value
    [8.13] => Premium
    [6.6] => end users (B2C)
    [7.09] => a specific geographic area - localization (local language and culture) is rather      important for the marketing efforts of M2go.
    [7.05] => online
    [7.031] => yes
    [3.53] => tendency: high, low, in-between (called a "shoulder" month) or no activity month
    [4.35] => yes
    [4.45] => yes, why not a close person
    [9.01] => academic approach
    [9.02] => Time control
    [6.4] => yes
    [9.12] => no
    [7.14] => is satisfactory and consistent
    [9.111] => at an introductory level 
    [9.113] => 7
    [9.82] => no
    [9.29] => no
    [9.11] => yes
    [9.131] => www.m2gosite.com
    [9.15] => it generates some leads.
    [9.81] => yes
    [9.28] => yes
    [9.18] => jvjhvjvjj
    [3.01] => your
    [9.31] => yes
    [9.331] => https://facebook.com/mpn2go/
    [] => social networks contribute to generate some leads.
    [9.401] => yes
    [9.40] => snjkfbksbfk bsdsnjkfbksbfk bsdsnjkfbksbfk bsdsnjkfbksbfk bsdsnjkfbksbfk bsdsnjkfbksbfk bsdsnjkfbksbfk bsdsnjkfbksbfk bsdsnjkfbksbfk bsdsnjkf
    [9.51] => yes
    [9.511] => MoBileMpN
    [9.55] => this app generates some leads.
    [9.42] => no
    [9.41] => yes
)