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sales funnel
It is a general marketing term that is being used more often in digital marketing describing a step-by-step sales process. Unless it is an impulse purchase, purchasing is a process in which the user goes through pre-defined behavioral milestones: from awareness, through consideration, to a decision. As users advance along the process, or experience a "journey", their number decreases which made the term "sales funnel" more popular than "sales pipeline" or simply "sales process". When planning an optimized sales funnel its milestones may include a terminology, such as "visit", "lead", "qualified lead", "marketing qualified lead", "sales qualified lead", "payer", and a few more.

search engine marketing
SEM includes many ways of promoting a website or a single webpage through search engines as a part of internet marketing. SEM includes search engine optimization (SEO) and is a part of online advertising, but it also includes other means which are paid-for within search engines, such as through "pay-per-click" (PPC), "pay-per-lead" (PPL), and landing pages.

search engine optimization
SEO is a continuous process of improving the volume and quality of web traffic to a specific website or webpage by employing a series of legal techniques that allow a site to achieve higher ranking results within major search engines. These practices facilitate what is called an "organic search". Most optimization practices do not require a direct payment to search engines. SEO is part of search engine marketing (SEM).

A group of people that serve as a representative sample of the actual demand and is labeled by common denominations, mainly based on their needs, for marketing purposes. For ##1##, such specific circles of people are probably ##57.1## ##57.2## ##57.3## and ##57.4## ##57.5##.
The size of a segment can be as small as one predominant client (see micro segmentation), while defining a generic group, such as a whole generation, is not helpful, although it is a rather common habit. We do not make use of terms such as "Generation X, Y (or Millennials), Z, Alpha", etc., which defines more than a billion people by clear-cutting birthdates every 15 years: whoever was born between 1965 and 1980 belongs to Generation X, or Gen X, etc.
Besides its size, a relevant and specific segment has to be definable, accessible and profitable. This process helps to couple an offer with its demand and vice versa, while using limited marketing resources (some may write this term as segMENtation as a reminder of its meaning).

The process of regrouping demand into segments. See segment.

small data
Data that is achieved by an interaction with clients through face-to-face or observational contact. Such interactions and observations contribute to identifying rational and emotional feedback among clients. Such qualitative data can build emotional ties with clients, but cannot be discovered just by analyzing data in a larger statistical database. This is also called the "voice of clients", and is just as important as big data for ##0.3##s.

A common abbreviation that stands for Small and Medium Businesses while we call it Small and Micro Business. In every economy, micro (sole proprietorship businesses operating from home or elsewhere) and small-sized businesses, are referred to as SMBs and account for most of the national economic activity. Every country defines SMBs differently, mainly by two factors: staff headcount and turnover. This business development plan is generally made for micro, small, and medium-sized businesses. SMBs can also be referred to as "SME": small and medium enterprises.

A common abbreviation that stands for Small and Medium Enterprises while we call it Small and Micro Enterprise. In every economy, micro (sole proprietorship operating from home or elsewhere), small, and medium-sized companies, are referred to as SMEs and account for most of the national economic activity. Every country defines SMEs differently, mainly by two factors: staff headcount and turnover. This business development plan is generally made for micro and small-sized enterprises. SMEs can also be referred to as "SMB": small and medium businesses

social listening
Technological tools that allow one to scan the content about a [1.27] that can be legally tracked in social networks and discover patterns and trends. The output of scanning and monitoring social media interactions can include insights about what selected people think and feel about a brand. "Listening" to social media content is limited due to dark social.

social network
For marketing purposes, an online social network is a service or platform that supports a [1.27] through helping build relationships with potential and existing clients and partners. Furthermore, it allows to "listen" in on genuine conversations about preferences and experiences of clients, which is also known as social listening. An online social (network) service generally allows users to create a free profile, share content (called "social share") and provide links to other relevant materials (also called "social media", "social space" or "viral marketing online").

social networks analytics
A tool that unveils quantitative indicators that discover patterns and trends in the performance of a specific social media. This is useful for managers who want to better manage the effectiveness of a social network. The leading tool, which is provided by Facebook, is called "Insights" or "Facebook Insights".

social responsibility
This is the title for a long-term investment in transparent standards that demonstrates ##1.21## ##1.22## values "(such as "##7.51##" and "##7.52##")") and social impact towards the community and environment in which it operates. For example, Fairtrade principles, DEI - diversity, equality, inclusion and a triple bottom line (TBL). Even a ##0.3## can aim to improve the way it treats ##2.992##, clients, business partners, and its surrounding community. In return, such ##0.3##s often report an increase in loyalty and brand awareness. Demonstrating an authentic approach towards social responsibilities tends to pay off economically (in terms of profitability ratios) and socially (in terms of community relations), and thus is referred to as a "second bottom line".

social sales
A soft sale approach that is conducted by engaging with potential and existing clients by providing and sharing qualitative content and insight through social networks.