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Academic reference
Balanced Scorecard (Robert Kaplan and David Norton, 1992).

advanced level
A practical sales and marketing approach, supported by more advanced digital marketing vocabulary.

advanced marketing level
A practical sales and marketing approach supported by a basic theoretical background that is only a little longer than the non-marketer level option.

affiliate program
An affiliate program is an online third-party sales practice that is remunerated when an intermediary (the affiliate) fulfills the conditions agreed upon with a merchant (the online retailer or "eTailer"). Such conditions specify an action that is to be taken by the users (for example, clicking on a specific banner, submitting contact information, or buying online). There is an affiliate software dedicated to tracking and measuring performance, and paying referral fees accordingly - per click, per lead or per sale.