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Value
A ##6.11## ##6.12## perceived as "value for money" is one that compares the price paid or value provided with a similar alternative product. The consideration for a good "value-for-money" is a result of the balance between quality (of the product or service) and price.

vision
A brief description of ##3.01## ##3.02## ##1.27##'s aspirations, without using dates and numbers, and where it is ideally heading in the longer run, summarized in one sentence (also called the "vision statement" or the "raison d'être" of the ##1.27##).