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In digital marketing, a CTA is the trigger that makes ##57.1## ##57.2## ##57.3## respond to marketing content. A CTA is a short message that attempts to persuade the user to perform an immediate desired action. Clicking on a button that says "contact us", "free trial", "add to cart" or "pay here" is an obvious action button. However, such "actions" are not limited to clicking on buttons; they can include subscribing to a newsletter, participating in a short survey, sharing content with a third-party mail address or other. The popularity of any defined call-to-action can be measured by a conversion rate.

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