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introductory level
A simple, layman, and practical approach to digital marketing.

left-brain person
People who tend to be more analytical, logical and rational, in comparison to those who seem to be more creative, intuitive and emotional (the right-brained people). Every person constantly uses both brain hemispheres. However, if you rely more on your left hemisphere, there are a myriad of effects. For example, at work, it is likely that such "a" ##2.15a## prefers sciences (calculating values), rather than humanities (studying behavior). In education, many left-brained individuals may pursue degrees in STEM fields (Science, Technology, Engineering, and Mathematics)

Marketing
In this ##0.3## development plan, "marketing" is referred to as the overall promotional and sales activities that a ##0.3## conducts in order to manage (plan, execute and control) its commercial offer. Based on the root A | C | E | R | T, marketing is largely about how to CATER to needs while rarely intending to CREATe needs. To do so, a marketer must know how to REACT in the market after being able to TRACE the strengths of an offer.
The study of marketing is part of a behavioral science that seeks to understand why and how people buy products and services or even buy into experiences and ideologies. As a subtle example, why does it seem that the car drives better just after driving away from a carwash service?

marketing committee
A dedicated group of individuals within a ##1.21## ##1.22## that share a common objective of supporting marketing management, which includes planning objectives, executing actions and controlling standards. Such a committee is more challenging when its members represent diversity and that is why occasionally it is recommended to invite a guest, such as a high-expectation client (HXC).

Marketing plan
A working marketing plan is an ongoing, rolling, practical tool intended to generally support business development, with a particular focus on sales and profitability. The more a ##0.3## is \"on the move\", the more marketing projects there are to manage, which makes it even more important to have a marketing plan. Its output is a working document - or slides - that simply present core information. And each time that selected data needs to be backed up, a supportive annex is required. For a one-page marketing plan template.

NetWorkingWorks
Is your personal network that assists you by collecting data and obtain non-biased, first hand, trustworthy consulting from two sources: in-company and out-of-company. This network was adapted to any [0.3] employing up to 20 [2.992] and is activated by the introduction of at least two relevant networking "members". An out-of-company "member" could be a "representative client", supplier, business consultant, expert that was involved within [1] in the past "three years" or a close person; a friend or family member who is not involved in the day-to-day of the [1.27], but is acknowledgeable of it. In-company "members" of this support network could be an [2.991], a salesperson, an accountant, an when relevant a partner.

no activity
For a seasonal ##1.21## ##1.22##, this is a period of time in the yearly calendar when there is no commercial activity. During such off-season times, costs must be as low as possible. Furthermore, this is an opportunity to re-plan for the upcoming season and upgrade existing resources. As an example, it might be the best time to consider refurbishment

non-marketer level
An introductory layman and practical approach.

OPB
The acronym of One Person Business.
There are numerous terms used in different countries for such a ##1.21## ##1.22##, and mainly for tax and statistical reasons, we opt for an overruling abbreviation that will be used from now on in this tool (also called "working for yourself", "self-employed", "independent contractor", "sole proprietor", "non-employer firm", "micro ##1.21## ##1.22##" or "Small-Office-Home-Office", abbreviated as SOHO).

OPE
The acronym of One Person Enterprise. There are numerous terms used in different countries for such a ##1.21## ##1.22##, and mainly for tax and statistical reasons, we opt for an overruling abbreviation that will be used from now on in this tool (also called "working for yourself", "self-employed", "independent contractor", "sole proprietor", "non-employer firm", "micro ##1.21## ##1.22##" or "Small-Office-Home-Office", abbreviated as SOHO).

Premium
An esteemed, branded ##6.11## ##6.12## that often responds to a client's emotional need, such as compensation or recognition. Premium products are often backed by a high quality of service, brand awareness and relatively higher prices. Such a ##6.11## ##6.12##is often perceived as one that has significant added value ("I am an authorized AppleTM dealer")."

private organization
Any private or semi-private body that runs an economic activity that serves the public's interest, and therefore, according to the local tax laws is treated as a for-profit entity. Mainly healthcare services, educational institutions and cultural organizations.

Professional briefs
A ready-to-send document sent to relevant marketing promotion service providers (such as an advertising agency, public relations agency and sale promotions agency) after they have been selected to work for a [1.21/1.22], but before they have started their work. The ideal process of working with third-party marketing service providers is as follows:<br>
- Request for Proposal (RFP)<br>
- professional brief<br>
- Service-level Agreement (SLA)<br>

sales funnel
It is a general marketing term that is being used more often in digital marketing describing a step-by-step sales process. Unless it is an impulse purchase, purchasing is a process in which the user goes through pre-defined behavioral milestones: from awareness, through consideration, to a decision. As users advance along the process, or experience a "journey", their number decreases which made the term "sales funnel" more popular than "sales pipeline" or simply "sales process". When planning an optimized sales funnel its milestones may include a terminology, such as "visit", "lead", "qualified lead", "marketing qualified lead", "sales qualified lead", "payer", and a few more.

search engine marketing
SEM includes many ways of promoting a website or a single webpage through search engines as a part of internet marketing. SEM includes search engine optimization (SEO) and is a part of online advertising, but it also includes other means which are paid-for within search engines, such as through "pay-per-click" (PPC), "pay-per-lead" (PPL), and landing pages.

search engine optimization
SEO is a continuous process of improving the volume and quality of web traffic to a specific website or webpage by employing a series of legal techniques that allow a site to achieve higher ranking results within major search engines. These practices facilitate what is called an "organic search". Most optimization practices do not require a direct payment to search engines. SEO is part of search engine marketing (SEM).

SMB
A common abbreviation that stands for Small and Medium Businesses while we call it Small and Micro Business. In every economy, micro (sole proprietorship businesses operating from home or elsewhere) and small-sized businesses, are referred to as SMBs and account for most of the national economic activity. Every country defines SMBs differently, mainly by two factors: staff headcount and turnover. This business development plan is generally made for micro, small, and medium-sized businesses. SMBs can also be referred to as "SME": small and medium enterprises.

SME
A common abbreviation that stands for Small and Medium Enterprises while we call it Small and Micro Enterprise. In every economy, micro (sole proprietorship operating from home or elsewhere), small, and medium-sized companies, are referred to as SMEs and account for most of the national economic activity. Every country defines SMEs differently, mainly by two factors: staff headcount and turnover. This business development plan is generally made for micro and small-sized enterprises. SMEs can also be referred to as "SMB": small and medium businesses

social listening
Technological tools that allow one to scan the content about a [1.27] that can be legally tracked in social networks and discover patterns and trends. The output of scanning and monitoring social media interactions can include insights about what selected people think and feel about a brand. "Listening" to social media content is limited due to dark social.

social network
For marketing purposes, an online social network is a service or platform that supports a [1.27] through helping build relationships with potential and existing clients and partners. Furthermore, it allows to "listen" in on genuine conversations about preferences and experiences of clients, which is also known as social listening. An online social (network) service generally allows users to create a free profile, share content (called "social share") and provide links to other relevant materials (also called "social media", "social space" or "viral marketing online").


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